It was chosen in a way that illustrates the important role that BESHOR plays by providing its special products. These products are carefully selected to maintain the health of its customers, ensuring not only to be healthy, but to be healthier, which reflects positively on the various aspects of their life. It's about improving the lives of each and every one of us. We believe that when everyone gets the right care at the right time, they will have a better outcomes & a higher quality of life.

is to inspire a sense of peace, purity, hope and comfort to boost the positive feelings for everyone in our circle.

is to spread a sense of safety, confidence, loyalty and responsibility in the heart and mind of all our employees, customers and partners.

The chrysanthemum flower was chosen because of its many semantics and meanings as it is one of the most beautiful flower on earth. The meaning of this flower varies according to its location in different countries of the world:

• In America, it expresses respect and honor.
• In Asia, it denotes the beginning of a new life.
• In Europe it means sympathy.
• In Africa, it works to prolong human life and that the person who eats it remains forever young.

Circles provide safety and communication among people as they refer to integrity and infinity. It is warm and comfortable and gives a sense of passion and love. As it has no beginning or end, it refers to eternity, perfection and protection, as the circle always protects what is inside it.